The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2020

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Email Sales Funnels Don’t Work in China, WeChat 48-Hour Journeys Do
Many of the brands we work with see email marketing open rates of less than 1% in China, here’s the alternative.
WeChat is the Key to Digital Transformation in the Chinese Financial Services Industry
Leverage WeChat's rich functionality to bring their entire customer lifecycle within the WeChat ecosystem.
Laying the Foundation: Best Practices for Creating a Strong Official Account Description, Welcome Message, and Menu
Best Practices for Creating a Strong Official Account Description, Welcome Message, and Menu

New Tencent Report Reveals the Power of the QR Code

While any WeChat user can inherently grasp the importance of QR codes, just how big is their impact?

Jan 16, 2020 7:01:31 AM

5 Template Messages You Should Be Using to Drive Sales on WeChat

Drive your sales on WeChat by using these 5 templates that can drive your e-commerce results

Jan 9, 2020 6:37:38 AM

New WeChat Work Features Make It Easier to Get Sales Associates On Board

On December 23rd, Tencent launched WeChat Work 3.0 which includes two new major functions, as well as a number of smaller updates.

Jan 2, 2020 9:17:30 AM

5 Ways to Personalize WeChat User Experiences You May Not Know About

When done right, personalization is proven to increase engagement, retention, and conversion rates.

Dec 19, 2019 8:22:57 AM

WeChat Data Binding For Dummies

With data binding, you can gain a holistic view of each follower’s preferences and behaviors and turn user information into actionable data.

Dec 12, 2019 11:01:14 AM

Clienteling, Chat Archiving, and Mobile CRM: 3 WeChat Work Use Cases

See how WeChat Work solves key issues the luxury, financial services, and retail industries face in China.

Dec 5, 2019 8:44:42 AM

Social Customer Service on WeChat: Benefits and Best Practices

There are many social media platforms in China. Why is WeChat the best for customer support?

Nov 26, 2019 9:47:28 AM

How Global Brands Use WeChat To Reach Chinese Consumers in the US

Learn tried and true strategies for reaching two important consumer groups: Chinese outbound travelers and local Chinese consumers.

Nov 21, 2019 11:07:57 AM

Service, Subscription, or Both? Which WeChat Account Should You Choose

Learn the key differences between the types of WeChat Official Accounts.

Nov 14, 2019 10:20:29 AM

Top Tips for Effective 11.11 WeChat Campaigns - This Year or Next!

Learn how to cut through the barrage of holiday messaging and reach your target audience.

Nov 7, 2019 8:28:49 AM

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