The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2020

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Email Sales Funnels Don’t Work in China, WeChat 48-Hour Journeys Do
Many of the brands we work with see email marketing open rates of less than 1% in China, here’s the alternative.
WeChat is the Key to Digital Transformation in the Chinese Financial Services Industry
Leverage WeChat's rich functionality to bring their entire customer lifecycle within the WeChat ecosystem.
Laying the Foundation: Best Practices for Creating a Strong Official Account Description, Welcome Message, and Menu
Best Practices for Creating a Strong Official Account Description, Welcome Message, and Menu

Service, Subscription, or Both? Which WeChat Account Should You Choose

Learn the key differences between the types of WeChat Official Accounts.

Nov 14, 2019, 10:20:29 AM

Top Tips for Effective 11.11 WeChat Campaigns - This Year or Next!

Learn how to cut through the barrage of holiday messaging and reach your target audience.

Nov 7, 2019, 8:28:49 AM

Nike, Adidas, and Puma – Who Has the Best Mini Program Strategy?

We explore these 3 accounts step-by-step, sharing what was done well.... and what could have been done better.

Oct 31, 2019, 10:44:36 AM

Winning WeChat Strategies to Capture the Global Chinese Consumer

86% of Chinese travelers go shopping during their trips and 47% consider shopping an essential part of their travel agenda.

Oct 25, 2019, 9:01:22 AM

The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2020

WeChat has evolved, have your KPIs evolved along with it? 

Oct 17, 2019, 9:32:22 AM

Find WeChat Work Confusing? We’ve Got Answers.

Here we answer your 10 most frequently asked questions about WeChat Work.

Oct 10, 2019, 7:54:04 AM

You Need to be Using Parametric QR Codes EVERYWHERE. Here’s Why.

QR Codes are hands-down one of the best ways to get Chinese consumers to organically follow your WeChat account and to trigger 48-hour journeys.

Oct 4, 2019, 8:14:02 AM

Email Sales Funnels Don’t Work in China, WeChat 48-Hour Journeys Do

Many of the brands we work with see email marketing open rates of less than 1% in China, here’s the alternative.

Sep 26, 2019, 11:06:15 AM

WeChat is the Key to Digital Transformation in the Chinese Financial Services Industry

Leverage WeChat's rich functionality to bring their entire customer lifecycle within the WeChat ecosystem.

Sep 19, 2019, 9:00:05 AM

WeChat Work: the Next Frontier for Mini Programs

WeChat Work is going to play an increasingly larger role in Tencent’s growth strategy

Sep 12, 2019, 6:30:35 AM

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