Chatly is hosting two free webinars over the next few weeks in its continued effort to help brands learn how to adapt their China business strategies in response to COVID-19.
“In March, we were focused on keeping brands up to date with the latest marketing and commerce trends during China’s quarantine period. Now that offline retail in China has reopened, we’re helping brands navigate the ‘new normal’. How did consumer behavior change as a result of the quarantine? What are some of the new sales channels brands should be using? These are the questions that are coming up the most,” said Chatly Co-CEO Jeff Fish.
Chatly will address these concerns in two webinars. The first one, “WeChat Mini Program Live Streaming 101” will take place on May 19th and will give an overview of China’s burgeoning e-commerce live streaming industry and how brands can leverage WeChat’s new mini program live streaming feature.
The second, “Driving Sales on WeChat in a COVID-19 World with Mini Programs & WeChat Work”, co-hosted with innovation agency Fabernovel and digital agency 31Ten, will take place on June 2nd. The three companies will explore how WeChat’s role as a sales channel has grown as a result of COVID-19 and share some of the best practices for using commerce mini programs and WeChat Work.
Leveraging Salesforce to better convert on WeChat
In addition to these two webinars, Chatly has teamed up with Salesforce to co-host a webinar on May 26th, sharing how brands in Hong Kong can integrate WeChat and Salesforce to create seamless experiences that engage Chinese consumers.
Additional Webinar Details:
May 19th: WeChat Mini Program Live Streaming 101
Time: 9:00 AM EST/ 9:00 PM GMT+8
E-commerce live streaming was already one of the fastest growing marketing trends in China at the end of 2019 and then COVID-19 hit. Consumers were quarantined, offline retail was shut down, and live streaming quickly became THE hottest marketing and sales channel in the country.
While Taobao has historically been the leader in e-commerce live streaming, WeChat’s newly launched mini program live streaming feature has already started to claim market share.
In this webinar, Chatly’s Head of Marketing Lauren Hallanan (a former live streamer in China!) will:
- Give a brief overview of China’s e-commerce live streaming industry, the major players, and why Chinese consumers love this medium
- What is WeChat mini program live streaming and what are the benefits of live streaming on WeChat vs. other channels
- How can brands unlock the feature and set up live streams
May 27th: Trailblazing WeChat for Hong Kong
Time: 9:00 AM GMT+8
Chatly and Salesforce are teaming up to co-host a webinar specifically for companies in Hong Kong, teaching you how your brand can leverage both WeChat and Salesforce to engage Chinese consumers.
Speaker: Stefania Pittia, Salesforce Marketing Cloud Specialist
In this session, Stefania will introduce Salesforce and how customers can create seamless experiences and address changing times with relevant, empathetic digital marketing tools.
Her presentation will cover:
- Salesforce introduction and core values
- A roadmap for rapid responses and resiliency
- Why personalization at scale is important
- The power of omnichannel customer journeys
Speaker: Tom Kruger, Chatly Shanghai Managing Director
In this session, Tom will outline how brands in Hong Kong can use WeChat to engage Chinese consumers, both those based in Hong Kong as well as travelers from Mainland China.
His presentation will cover:
- Why WeChat should be your brand’s core engagement hub when targeting the Mainland China market
- The basics of WeChat Salesforce integration
- Leveraging Salesforce to better convert on WeChat
- Creating a 360 view of the customer on WeChat
June 2nd: Driving Sales on WeChat in a COVID-19 World with Mini Programs & WeChat Work
Time: 9:00 AM EST/ 9:00 PM GMT+8
Co-hosted with innovation agency Fabernovel and digital agency 31Ten, this webinar will explore how WeChat’s role as a sales channel has grown as a result of COVID-19 and share some of the best practices for using commerce mini programs and WeChat Work.
With over 400 million daily active users, mini programs have become one of the most popular features of WeChat since their inception just three years ago. Commerce mini programs have become a key purchasing channel for Chinese consumers - with their adoption and usage rates accelerating even further due to COVID-19.
Learn how to properly design your mini program store and integrate is with your WeChat Official Account to optimize the user experience and drive sales.
With 60 million MAU and 2.5 million businesses using the platform, WeChat’s enterprise sister-app WeChat Work brings the precision targeting, efficiency, and immediacy of a full-stack CRM & E-C tool in the hands of front line staff.
In the webinar we will explore the newest functionalities of WeChat Work, and share key business scenarios where it can accelerate a brand’s success in China as well as showcase some best practices.