Easily Improve Your WeChat Results By Optimizing These 5 Touchpoints

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Email Sales Funnels Don’t Work in China, WeChat 48-Hour Journeys Do
Many of the brands we work with see email marketing open rates of less than 1% in China, here’s the alternative.
7 Case Studies to Make You Rethink Your WeChat Strategy
See concrete examples of WeChat customer journeys, user acquisition, data binding, segmentation and retargeting, customer service and more
5 Ways to Personalize WeChat User Experiences You May Not Know About
When done right, personalization is proven to increase engagement, retention, and conversion rates

Nike, Adidas, and Puma – Who Has the Best Mini Program Strategy?

We explore these 3 accounts step-by-step, sharing what was done well.... and what could have been done better.

Oct 31, 2019 10:44:36 AM

Winning WeChat Strategies to Capture the Global Chinese Consumer

86% of Chinese travelers go shopping during their trips and 47% consider shopping an essential part of their travel agenda.

Oct 25, 2019 9:01:22 AM

The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2020

WeChat has evolved, have your KPIs evolved along with it? 

Oct 17, 2019 9:32:22 AM

Find WeChat Work Confusing? We’ve Got Answers.

Here we answer your 10 most frequently asked questions about WeChat Work.

Oct 10, 2019 7:54:04 AM

You Need to be Using Parametric QR Codes EVERYWHERE. Here’s Why.

QR Codes are hands-down one of the best ways to get Chinese consumers to organically follow your WeChat account and to trigger 48-hour journeys.

Oct 4, 2019 8:14:02 AM

Email Sales Funnels Don’t Work in China, WeChat 48-Hour Journeys Do

Many of the brands we work with see email marketing open rates of less than 1% in China, here’s the alternative.

Sep 26, 2019 11:06:15 AM

WeChat is the Key to Digital Transformation in the Chinese Financial Services Industry

Leverage WeChat's rich functionality to bring their entire customer lifecycle within the WeChat ecosystem.

Sep 19, 2019 9:00:05 AM

WeChat Work: the Next Frontier for Mini Programs

WeChat Work is going to play an increasingly larger role in Tencent’s growth strategy

Sep 12, 2019 6:30:35 AM

Laying the Foundation: Best Practices for Creating a Strong Official Account Description, Welcome Message, and Menu

Best Practices for Creating a Strong Official Account Description, Welcome Message, and Menu

Aug 27, 2019 10:04:39 AM

Understanding the Chatly Rebrand: What’s New and How Will it Impact You?

Understanding the Chatly Rebrand: What’s New and How Will it Impact You?

Aug 19, 2019 9:26:56 AM

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